What's on

Baby Feeding Awareness Week, 2nd – 8th May, 2010

Following the popularity of Feeding Awareness Week in 2009, John Lewis and Philips AVENT have teamed up to host Feeding Awareness Week 2010 from 2-8 May. This event has been created to give parents and parents-to-be practical advice on feeding to help to make this important stage of parenthood as stress-free and straightforward as possible. There’s up to 50% off Philips AVENT sterilisers, breast pumps and other products and 33% off feeding sets and other equipment.

On Super Saturday, 8 May, Philips AVENT special advisers will be on-hand to guide parents through the products they might need and offer product demonstrations at ten John Lewis branches (see below for participating branches).

Philips AVENT’s baby feeding and wellbeing adviser, Vicki Scott, will be available for free one-to-one sessions for new and expectant parents at John Lewis Oxford Street. Vicki has been working with mums and babies for nearly 20 years in her capacity as a qualified midwife, nursery and maternity nurse and will be on-hand to help address any baby concerns as well as providing practical tips and advice on baby feeding, expressing, establishing sleep routines and general baby wellbeing.

What else is happening in Feeding Awareness Week?

Philips AVENT will have a dedicated area for product demonstrations, with special focus on feeding equipment including sterilisers and breast pumps.

There will be special promotions offering shoppers up to 50% off Philips AVENT sterilisers, breast pumps and other products and 33% off feeding sets and other equipment. The educational Baby & You DVD and user-friendly feeding diary will also be available.

Participating John Lewis stores

Store opening hours may vary, please check www.JohnLewis.com for details.

John Lewis Oxford Street London W1A 1EX Tel: 020 7629 7711	Peter Jones Sloane Square London SW1W 8EL Tel: 020 7730 3434	John Lewis Brent Cross Brent Cross Shopping Centre London NW4 3FL Tel: 020 8202 6535
John Lewis Kingston Wood Street Kingston upon Thames Wood Street KT1 1TE Tel: 020 8547 3000	John Lewis Bluewater Greenhithe Kent DA9 9SA Tel: 01322 624123	John Lewis Cheadle Wilmslow Road Cheadle SK8 3BZ Tel: 0161 491 4914
John Lewis Cribbs Causeway The Mall at Cribbs Causeway Bristol BS34 5QU Tel: 0117 959 1100	John Lewis Southampton WestQuay Southampton SO15 1QA Tel: 023 8021 6400	John Lewis Edinburgh St James Centre Edinburgh EH1 3SP Tel: 0131 556 9121
John Lewis Reading Broad Street Reading RG1 2BB Tel: 0118 957 5955

Come and say hello!

We had a record number of visitors to our stand at The Baby Shows last year - and this year we’re hoping we have even more!

The shows are a great opportunity for us to meet new mums and mums-to-be, and to show some face-to-face support at such an exciting time.

Our feeding and wellbeing advisor Vicki Scott will be on hand to offer advice at all three events, and of course they are great opportunity for you to come and try out some of our fantastic products!

Pregnancy Health Research

Philips has thrown its weight behind baby charity Tommy’s and their research on the causes and prevention of miscarriage, premature and stillborn babies.

Philips has supplied Tommy’s with state-of-the-art ultrasonic scanning equipment used by hospitals during antenatal care. The equipment is being used as part of the MAPS (Making Pregnancy Safer) study, an international programme to help save mums’ and babies’ lives. The programme will study over 10,000 women experiencing their first pregnancy.

Currently there is no screening test to accurately predict if first time mothers may develop late pregnancy complications. Identifying these women in early pregnancy could prevent almost a third of cases.

To find out more visit www.tommys.org